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Bio/Research
Darmody's research interests include cultural studies of digital marketing practice, Big Data, surveillance, consumer work, and consumer knowledge creation and exchange. He is currently working on projects that investigate contemporary marketing practices as new forms of consumer surveillance and...
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Bio/Research
Darmody's research interests include cultural studies of digital marketing practice, Big Data, surveillance, consumer work, and consumer knowledge creation and exchange. He is currently working on projects that investigate contemporary marketing practices as new forms of consumer surveillance and how consumers produce and strategically manage their knowledge in digital spaces. He also studies 'digital marketer behaviour,’ the roles that marketers play in shaping and giving definition to markets and consumer culture.
The interdisciplinary nature of his work is reflected in his outlets for publication. These include Big Data & Society, Journal of Consumer Culture, Consumption Markets and Culture, Journal of Marketing Management, Journal of Marketing Education, Journal of Business Research, and Journal of Macromarketing. In addition, Darmody work is regularly presented at leading academic conferences, including Association of Consumer Research, American Marketing Association, The European Marketing Academy, Consumer Culture Theory, and Academy of Management. Aron serves as Associate Editor of Consumption Markets and Culture.
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The interdisciplinary nature of his work is reflected in his outlets for publication. These include Big Data & Society, Journal of Consumer Culture, Consumption Markets and Culture, Journal of Marketing Management, Journal of Marketing Education, Journal of Business Research, and Journal of Macromarketing. In addition, Darmody work is regularly presented at leading academic conferences, including Association of Consumer Research, American Marketing Association, The European Marketing Academy, Consumer Culture Theory, and Academy of Management. Aron serves as Associate Editor of Consumption Markets and Culture.
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